Google searches for annuities on the up as rates rise

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• Analysis from Standard Life shows annuity rates have increased by 50% since the start of the year
• Strong correlation between rate rises and search interest

New analysis from Standard Life shows increasing interest in annuities as rates climb by around 50% since the start of the year. Analysis of Google Trends data*, which provides an insight on the relative volume of searches on any term, highlights growing interest in annuities.

At the start of this year, the annuity rate for a healthy 65 year old, based on a typical postcode, was 4.66%. This had steadily risen to 7.04% by the second week of October**.

The 51% improvement in rates has not gone unnoticed by those considering their retirement income options and the three highest weeks for search volumes have occurred since the end of September when rates crossed 6.44%.

^{Graph showing Google Trends data on 'annuity' searches since January 2022, compared to the increase in annuity rates for the Top 1 Provider since January 2022.}

Claire Altman, Managing Director for Individual Retirement Solutions at Standard Life, comments: "The rise in annuity rates has clearly not gone unnoticed by those considering their retirement income options. Rates have been on a steady upward trend since the start of this year and at the levels we're seeing now, we expect growing numbers of people to buy a guarantee on some or all of their retirement income.

"In the current climate, against a backdrop of rising inflation and a cost of living crisis, the benefits and value of a secure income to consumers are very attractive.

"We know that people still value flexibility when it comes to managing their retirement income, and if people annuitise in stages, leaving a portion of their income in drawdown, they get the best of both worlds. This ensures people still benefit from the potential of investment growth, but are secure in the knowledge that a portion of their income is guaranteed.

"As we move towards a future where more people will be relying on defined contribution to fund their retirement, it's vital that people are aware of the different options available to them and are able to manage the challenges that come with being responsible for their retirement income."

^{Analysis of Google Trends - most popular search terms ‘related’ to Annuity since January 2022}

-Ends-

 

Notes to editors

* Analysis of Google Trends data, comparing searches on the word "annuity" since January 2022, conducted in October 2022.

** Analysis by Standard Life based on the annuity rate from the top 1 provider in the market, for a healthy 65 year old, based on a typical postcode (as at 20 October 2022).

 

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For further information, photos, video content or interviews, contact

Jennifer Smallwood / Samantha Griffith
Senior PR Manager / PR Consultant
Standard Life, part of Phoenix Group
07858 367818 / 07752 465345
Jennifer_Smallwood@standardlife.com / Samantha_griffith@standardlife.com

Ana Hoyos
Lansons
07929 724725
anah@lansons.com

Notes to editors:

About Standard Life

• Standard Life is a brand that has been trusted to look after peoples' life savings for nearly 200 years
• Today it proudly serves millions of customers who come to Standard Life directly, through advisers and through their employers' pension scheme.
• Standard Life is part of Phoenix Group, the largest long-term savings and retirement business in the UK. We're proud to be building on nearly 200 years of Standard Life heritage together
• Our products include a variety of Pensions, Bonds and Retirement options to suit people's needs, helping our customers to invest and save for their future. We're proud to offer a leading range of sustainable and responsible investment options.
• We support our customers on their journey to and through retirement with comprehensive, easy-to-understand guidance so they can invest in the right way for their needs, and plan a future they feel confident about