Retirement Income
Understanding the impact of pension annuities
Explore the ins-and-outs of annuities with our sponsored guide from financial adviser William Burrows.

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We've sponsored a new guide from William Burrows, a financial adviser and annuities expert with over 30 years’ experience.
In this guide, William provides a balanced overview of the retirement income landscape as well as in-depth analysis on the role annuities can play in retirement income planning. He also offers practical tips and key insights to help you continue to foster positive outcomes for your clients.
Uniquely placed to provide for clients’ needs
Annuities are a unique product in the market, as they alone can offer your clients a guaranteed income for life.
However, despite this initial simplicity, many advisers find that an annuity is far from a one-size-fits-all financial policy. This guide will help you understand the ways in which different annuity products can be used during a clients’ retirement journey to provide a guaranteed income - and peace of mind - throughout their later life.
William will take you on a deep dive into attitudes, past and present, to help you understand and overcome some commonly held misconceptions or objections. He also gets into the nitty-gritty of rates, and explains the impact a client’s health and lifestyle can have on their guaranteed income.
By reading this guide you can bank 30 minutes of structured CPD.
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What you'll learn
Once you've read the guide, you’ll be able to:
- Understand client attitudes towards annuities before and after pension freedoms
- Understand and explain the factors that can influence annuity rates and client income
- List the annuity options which allow the product to be tailored to meet specific needs
- Understand the alternatives to lifetime annuities, and the benefits of blending retirement income options
- Summarise the advantages of annuitisation and overcome common objections.
About our range of pension annuity products
If your clients are looking for a guaranteed income in retirement, we can help you provide tailored solutions to make sure their essentials are covered.
Standard Life Pension Annuity
With a Standard Life Pension Annuity, you can help your clients enjoy a retirement income that’s cemented in certainty, and guaranteed to last for as long as they do.
Standard Life Guaranteed Fixed-term Income
With a Standard Life Guaranteed Fixed-term income, you can set your clients up for retirement on their own, flexible, terms.
Visit our retirement income solutions webpage to find out more.
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