What is Homebuyer Hub?

Most people in the UK think about buying their own home at some point in their lives, and your workforce pension scheme members will be no exception.

Homebuyer Hub, an innovative new tool, is there to help them, whether they're struggling to see how they can possibly save enough, or if they’re full of confidence about their home-buying journey.

What can Homebuyer Hub offer?

Homebuyer Hub is a smart, data-driven way of helping your members on their journey to buy their first home. It can:

  • Offer support, reassurance and information
  • Provide personalised guidance
  • Help your members get a clear view of their savings status
  • Provide coaching and practical help on the way to their new home

How much does Homebuyer Hub cost?

Standard Life is committed to helping our employers and their pension scheme members engage effectively and fruitfully with their finances. We believe it's something that benefits all of us - provider, employer and member alike.

So we’re providing access to the Homebuyer Hub tool at no additional cost to you, or to your members.

Benefits for your members members

Member video

Watch a quick video summary of the benefits of Homebuyer Hub which talks directly to your members.

HR Manager feedback about Homebuyer Hub

The Homebuyer hub is a very useful tool for those wishing to buy their first home, or just understand the housing market better.

The Homebuyer hub is a very useful tool for those wishing to buy their first home, or just understand the housing market better.

The website and app in general are visual and very easy to understand. Heavy topics like pensions and savings can feel overwhelming but Standard Life successfully manages to break them down into information that is accessible to everyone

The website and app in general are visual and very easy to understand. Heavy topics like pensions and savings can feel overwhelming but Standard Life successfully manages to break them down into information that is accessible to everyone

It is really beneficial to have a tool for members at this stage in their life and will help to engage them with their finances and Standard Life beyond buying their first home.

It is really beneficial to have a tool for members at this stage in their life and will help to engage them with their finances and Standard Life beyond buying their first home.

The hub successfully breaks down what can be quite overwhelming into a bitesize guide. It then allows employees to create their very own plan, allowing employees to understand the impact of their actions.

The hub successfully breaks down what can be quite overwhelming into a bitesize guide. It then allows employees to create their very own plan, allowing employees to understand the impact of their actions.

Benefits for the employer

Employers tell us how important it is to have practical support from their pension provider to help with members’ financial wellbeing. Homebuyer Hub is a great tool to give your members and it can offer practical benefits for the employer too:

Helping you to help your members

Members can feel more in control of what is a significant part of their financial lives and this can help you meet your business’s financial wellbeing commitments

Homebuyer Hub Member Insight Portal

We can provide you with analytics insights. This can provide data to help support targeted interventions at key member life-stages and boost financial wellbeing

Improved performance

Being on top of their finances and feeling a reduction in financial stress could improve your members’ work performance

Supportive culture

Financial engagement and wellbeing is a key part of a supportive, colleague-centred company culture.

Good to know

At a time when increasing numbers of young people in the UK struggle to buy their first home, Homebuyer Hub’s aim is to act as a friendly helping hand, simplifying the process and reducing stress for your members.

Homebuyer Hub is transaction free and does not promote or recommend any product or service, or offer financial advice. It is purely focused on employee engagement and financial wellness.

Data, privacy and security

You can be reassured that Homebuyer Hub is carefully configured to be safe and secure:

  • No personally identifiable data is ever collected and no financial transactions are made
  • Any data entered is stored securely

Promoting Homebuyer Hub in your workplace

To help get the message across, we’ve designed some handy campaign materials you can use in your workplace to promote Homebuyer Hub to your members. Just let your Standard Life contact know if you’d like any of these.

What next?

  • Financial wellbeing

    Find out about how Standard Life can help employers support their members’ financial wellbeing

  • Money Mindset

    A handy financial one-stop shop to help your members invest in their financial wellbeing