Who are 56°?

56° is Standard Life's in-house communications consultancy that helps employees take control of their pension savings. We have all the experience and expert knowledge that you'd expect from Standard Life, but even more importantly we're able to understand employees and see the pensions world through their eyes. That means we can talk to them in a way they find interesting and understandable.

How we help you and your employees

When people need guidance, we provide it - clearly and thoroughly.

Understanding the audience

We find out who we're talking to, what they already know, and what they want. Different people have different financial situations and levels of knowledge so we divide the audience into sub-groups of similar people.

Shape the message

We come up with a communication strategy to meet people's needs. What to say, how to say it, and what media to use.

Communicate clearly

Whatever the medium - print, digital, or face-to-face - our expert copywriters and designers create communications that work.

Check that it's working

At regular intervals we measure the success of the campaign. If anything needs to be adjusted we make the necessary changes.

What we offer

56° brings together everything you need to connect with employees. Whether that's a one-off communication or a more complex engagement programme managed and delivered, we can help.

Communications consultancy

56° can help you in a number of ways

If you prefer a full-service consultancy approach, we will work with you to create a more comprehensive engagement strategy and a bespoke campaign that aims to meet your objectives.

  • Video and Animation
  • Targeted Communications
  • Copywriting
  • Branding and Creative Services
  • Email and Direct Mailing
  • Newsletters, Brochures
  • Total Reward and Financial Wellbeing Communications
  • Behavioural insights

"Standard Life created a hub of information online, including a handy timeline so members knew what was going to happen and when. Next, we ran a member survey to find out what our people really wanted to hear about. The results were fed into an ongoing comms plan. So far, we've done quarterly engagement emails, activity-triggered emails, face-to-face presentations, webinars, videos, mailings - all kinds of things. We've also used Lifelens to promote events and share information, with dynamic content for different groups."

"Working in partnership with the team at 56° enables the Bank to build and deliver a powerful ongoing member Communications and Engagement plan - giving the Bank the confidence that all our employees are engaged, informed and empowered to make the most of their retirement savings opportunity. We see positive ongoing member engagement rates with their pension plans."

"Standard Life created a hub of information online, including a handy timeline so members knew what was going to happen and when. Next, we ran a member survey to find out what our people really wanted to hear about. The results were fed into an ongoing comms plan. So far, we've done quarterly engagement emails, activity-triggered emails, face-to-face presentations, webinars, videos, mailings - all kinds of things. We've also used Lifelens to promote events and share information, with dynamic content for different groups."

"Working in partnership with the team at 56° enables the Bank to build and deliver a powerful ongoing member Communications and Engagement plan - giving the Bank the confidence that all our employees are engaged, informed and empowered to make the most of their retirement savings opportunity. We see positive ongoing member engagement rates with their pension plans."

What next?

  • Cadent

    Discover how Standard Life helped Cadent empower its workforce to connect with their pension on the road.

  • Online services for your members

    From a pre-join microsite to a post-join app, we have several online services to help bring pensions to life for your members.

  • Why choose Standard Life?

    From our award-winning Master Trust to a truly great member experience, let us help your members unlock a lifetime of possibilities